Market segmentation strategy university

This allows the segmentation of a population into smaller groups defined by individual characteristics such as demographic, socio-economic or other shared socio-demographic characteristics. Lots of market segmentation examples. Market segmentation allows you to serve each segment at a price level its members can afford. Celebrity endorsement, brand credibility and brand equity. The concept of "Globally Segmented Labor Universiyt by John Asimakopoulos.

A labor market is seen as segmented if it "consists of various sub-groups with little or no crossover capability". A similar, almost synonymous concept is that of a dual labour market DLM. However, as the word "dual" implies, a DLM usually refers to two parallel markets, whilst segmentation in the broadest sense may involve several labor markets. The theory of labor market segmentation contrasts with the view of neo-classical economic theorywhich posits the existence of a unified market for labor, consisting of buyers and sellers in open competition with each other.

The labor market is seen as functioning in the same way as other markets. In this model, the only difference between different workers' wages and conditions arise from individual differences in their human capital skills, experience, or formal education or tastes. On the latter, as part of the theory of compensating wage differentials those who prefer risky or dirty jobs receive higher wages or salaries than those who take safe or clean ones.

Put another way, differences in compensation for labor arise only on the supply side. In the theory of labor market segmentation, there exists important differences on the demand side which imply differences in compensation and the like that are not explained by individual workers' characteristics. Since labor markets are far from perfect, non-market institutions such as craft unions and professional associations play a role, as do the different strategies used by employers, in producing different results for workers with similar characteristics.

Typically, labor market segmentation splits the aggregate labor market between the primary sector and the secondary sector. It changed the view of many economists who saw the labor market as just a market of individuals with different characteristics of education and motivation, as well as technology, playing a major factor in terms of producing output. This new perspective helped study the demand-side of the market, and the nature and strategy of the employers.

The idea of non-competing groups has been developed in theories that are identified under the general label of labor-market segmentation theory. The two key formulations are divided into labor-market theory and internal labor-market theory, both developed in the United States. The labor-market segmentation theory revolves around the identification of a split between two analytic divisions in the economy and the labor-market.

In a primary sector the workforce as a whole is motivated to serve their employer because of wages, health benefit, and pension and job security. The job market consists of a majority of blue collar and white collar jobs. The primary sector generally contains the higher-grade, higher-status, and better-paid jobs, with employers who offer the best terms and conditions. These jobs are usually considered to be the occupational labor-markets and some industrial labor-markets.

The primary sector is sometimes sub-divided into an upper and lower level. The primary workers are trying to prove themselves to their employers by portraying their skills and educational credentials. In a secondary sector, job management is entitled to complete control because there is a larger turnout. Many in this job type either leave or are replaced quickly. These jobs give low emphasis on job morale and their workers lack motivation.

The secondary jobs are mostly low-skilled, require relatively little training, and can be learned relatively quickly on the job. There are few barriers to job mobility within the secondary sector. Because the jobs are unattractive, there is little incentive to stay, and there are high levels of labor turnover, with workers moving on to other jobs or employers. Market segmentation strategy university are low, and the terms and conditions of the job are poor.

For example, Lawyers and fashion designers work in different markets. Some of the major dividing-lines that have been identified are occupational, geographical, and industrial. Occupational labor-markets arise from the division of labor, increasing differentiation and specialization. These workers are unable to switch between occupations because they require different skills and extensive investment in training and qualifications. For example, nurses and doctors form separate occupational labor-markets even though they work side by side in the same organizations.

For market segmentation strategy university specifying the minimum qualifications and experience requirement it restricts the entry into an occupation even if they work side by side in an organization. Geographical labor-markets are also defined considering that neither employers nor workers can move to another location without acquiring considerable amount of costs. As a result, wages can remain higher in big cities market segmentation strategy university opposed to smaller cities.

There are for example a vast number of unemployed people in certain parts of the world as opposed to others primarily because of the demographics, is it a town, city or near to home. The workers also differ in their tastes and preferences for leisure time rather than work and for financial reasons rather than rewards. Their investment is their education, training, work skills, and experience. But it still makes sense to analyze labor supply and demand in the aggregate.

The primary sector and secondary sector both possess different wages, and each sector has different employment characteristics. The jobs in the primary internal segment are those typical of the core of stable employees in a firm, need long on-the-job training in firm-specific skills, have security and good promotion prospects, a high span of discretion, market segmentation strategy university high material rewards. The secondary external segment provides jobs that are low skilled, offer little autonomy and responsibility, low and unstable earnings, and poor working conditions, including casual and seasonal work.

The secondary internal sector offers jobs that are generally low grade but with some on-the-job training, security, and promotion prospects. The concepts of primary and secondary labor-markets have now passed into conventional thought, with the primary labor-market commonly understood to mean people with secure jobs and good conditions of work in public-sector employment, the large corporations and highly unionized industries; while the secondary labor-market is understood to cover small employers, non-unionized sectors of the economy, market segmentation strategy university industries such as retailing, where jobs are less secure and conditions of work and pay generally poorest.

When labor from the south migrates to the north, this international labor segmentation tends to remain intact within the destination country Bauder The concept of "Globally Segmented Labor Markets" by John Asimakopoulos. Accordingly, there are two global regions. The first is in the West where affluent citizens consume global products and services.

The second is in the poor global regions e. China where poorly paid workers produce the global products and services. Workers who are in the similar trade are treated differently according to the sector they are placed in. The differences in the labor market segmentation imply differences in the way which they are trained, allocated, organized and paid.

This has to be directly related to the way in which the labor process is organized. The two sectors organize the skills and education credentials. The management will not have complete control, there should be employment standards for all employees that allows them to monitor occupational safety, security, health safety and other required standards such as minimum wage requirement, maximum hour laws etc.

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A labor market is seen as segmented if it "consists of various sub-groups with little or no crossover capability". Segmentation can result in different groups, for. Marketing Research Article:This article discusses the different ways that a market segmentation can divide a market along a commonality, similarity, or kinship. Market segmentation is the process of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of.

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